Trade Show Exhibition Marketing Tips & Advice for Successful Trade Show Results

Showstopper Exhibits Trade Show Articles and Helpful Advice on How to make the most of your next Trade Show!

Detachables (Individual Graphics) OR Graphic Murals?

You've been to trade shows and seen the face of a display with literally dozens of 8" x 10" photographs OR small text signs. Believe me this is NOT the way to graphically display your goods and services. Detachables or Individual Graphics need to be much larger, bolder and limited to no more than four or, five at most.

You are at the Show - So Now What?

Every last detail has been attended to and you’re standing in the front of your display waiting for the show to open.  Are you ready; or will it just be another exercise in futility?  Let’s take a look at what can happen. 

Why Participate in a Trade Show at ALL?

Trade shows are an excellent opportunity for your business to get concentrated exposure in front of a targeted audience. Asking the right questions about the trade show to make sure the event is a good fit for you and your company, the appearance of your trade show display, and how you decide to set up your space will all determine whether the trade show is a wise investment for you. 

Make an Impact with Your Trade Show Display Graphic Images

So, you’ve decided on the trade show display you think will best represent your company. And after deciding on the model, the trade show graphics you select are the next most important element to help you really stand out at a trade show – your graphics.

Compelling Trade Show Displays Make for Compelling Leads

Trade shows increase awareness about your products, showcase your services and enhance your image among your competitors and potential customers: in all a very powerful way to increase your sales. It is critical to arm yourself with the most compelling trade show display you can.

Trade Show Exhibition Tips - Do's and Don'ts

According to Julia O'Connor, Author of The Trade Show Reader, working in an exhibit booth is a sales call, not a social call.  Here are some helpful tips to make the most of your next trade show.

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really..

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebrant..

Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional manner.

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, follow..

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.

Six Marketing Tips for Trade Show Success

Trade shows are a very effective way to grow your business, but can be a costly exercise. Make sure you make the most of being at a trade show by implementing these six important marketing tips.

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great trade show exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur.

Showstopper Blog - Trade Show Marketing Tips